SERVICES
Below is a list of services offered by Phillips Marketing & Design.
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I will tailor a package to suit your business's unique needs, all at an affordable cost. If you any questions or would like more information, please reach out via the Contact tab.
SOCIAL MEDIA MANAGEMENT
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Content Strategy: Work with you / your team to develop a comprehensive content strategy tailored to your brand's goals and target audience, ensuring consistent and engaging posts across relevant social media platforms.
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Community Engagement: Actively engage with your audience through comments, messages, and interactions, fostering community and building brand loyalty.
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Analytics and Insights: Monitor key performance metrics and providing insights to optimize social media efforts, ensuring maximum return on investment.


CUSTOM WEBSITE DESIGN
Create a one-of-a-kind website designed specifically for your business, using Wix Website Builder. Elements can include:
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Custom layout
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Custom fonts/colors
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Optimization for mobile devices
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SEO (back end) - including meta tags, meta descriptions, image tags, heading tags
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Stock photos
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Testimonials / ways to review your business
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Contact forms
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Social media integration
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Domain connection
Sample websites here
PRINTED MARKETING MATERIALS
Design and create visually engaging printed marketing materials, like:
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Brochures and Flyers
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Mailers
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Business Cards
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Posters and Banners
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Menus


PAID SOCIAL ADVERTISING
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Budget Management: Strategically allocate your advertising budget across relevant social media campaigns + platforms to maximize results and minimize wastage.
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Ad Creative Development: Create compelling ad creatives that resonate with your target audience and drive engagement, ensuring your ads stand out in crowded social media feeds.
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Targeted Audience Reach: Utilize advanced targeting options to reach specific demographics, interests, and behaviors, ensuring your ads are seen by the most relevant audience.
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Ad Campaign Optimization: Continuously monitor and optimize ad campaigns to improve performance metrics such as click-through rates, conversions, and return on ad spend.
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Performance Tracking and Reporting: Provide detailed analytics and insights into ad performance, allowing you to understand the effectiveness of your campaigns and make data-driven decisions for future strategies.
INFLUENCER MARKETING
Influencer marketing involves collaborating with individuals who have a significant following and influence on social media platforms. These influencers promote products or services to their audience, leveraging their credibility and reach to drive brand awareness, engagement, and sales. ​
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Strategic Guidance: Provide you with tailored influencer marketing strategies that align with your business's goals and target audience.
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Budget Optimization: Maximize your budgets by identifying cost-effective influencer partnerships tailored to your business.
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Audience Targeting: Leverage my expertise to pinpoint relevant influencers who can effectively engage your business's target demographic.
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Campaign Management: Oversee the entire influencer marketing process, from initial outreach to content creation and performance analysis.
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Reporting: After campaign runs, in-depth reporting on KPIs, as well as recommendations for future activations.
